Thanks to Zoom, BAGETTES met twice a month during 2020. We encouraged one another with show and tell, tips and tricks, pattern testing and challenges. We also shared via our Facebook group. In the summer, we were able to meet safely outside twice to share supplies and see things in the flesh. This ability to work together and connect on a regular basis made a significant impact on our emotional well-being during a difficult year. We plan to carry on and we are currently working on two new patterns for 2021 release. We have begun a series of bags recognizing our grandmothers. There are two so far; a French grand-mère, RYLEY and an Icelandic grandmother, AMMA. It seems we are diverse and there is more to come.
An ART TOTE challenge using our wine tote pattern resulted in the completion of 10 unique, art-inspired, wine totes. These totes were featured in an online auction in July and resulted in proceeds of $1167.70. We felt that the items that went to BB&B were our best yet and despite the difficult times, many bags and pouches were sold.
ONLINE PATTERN SALES
With so many bag makers at home, 2020 was a great year for the BAGETTES’ pattern store on Etsy. https://www.etsy.com/ca/
A few milestones were met and passed that allowed us to raise a cheer.
- Four new patterns were released in 2020 and reception to those patterns was very exciting thanks to some help from our strongest supporter, Emmaline Bags of Spruce Grove, Alberta. When Janelle puts BAGETTES in her newsletter that goes to 25,000 bag makers, visits to our shop and sales sky rocket.
- As of this writing, 1350 copies of our patterns were sold in 2020 – 53% of those sales were from our new patterns.
- Revenue for 2020 passed the $10,000 mark in early December and continues to climb. This revenue is gross – does not take into account cost of supplies, fees, or taxes.
- The first Etsy sale was on December 31, 2019. Since then, more than 1620 patterns have sold in the shop. This includes 42 copies of Backpack Bundle which is 3 patterns but is counted as one sale in the count.
- More than 400 shoppers have favourited our shop. This affects the search dynamics sending more shoppers to our store.
- Ratings of our patterns remain five-star with almost 70 reviews.
- We rebranded with a new banner and logo thanks to the support of Vancouver Island artist Anvil Island Design. In January we plan to do a formal launch of this new brand with a virtual party – aka sale.
If you have UJAMAA friends who share a common handmade endeavour, we strongly encourage you to try this form of meeting and sharing. Your group need not be formal. No one needs to be in charge other than to schedule and book the zoom nor does there need to be any high degree of organizing. Just get together virtually to work on your chosen interest, share ideas and patterns, chat, connect. You might be surprised at what may happen.